Situation

Online buying journeys are massively broken both in B2C and B2B. Companies are missing out on a huge revenue opportunity by failing to meet the needs of customers looking for engaging and good product advice when making large/ complex online purchasing decisions.
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The sad reality is that eCommerce feels a lot like Walmart. Lots of assortment in front of white or colorful tiles and the hope that the customer will buy.

In comparison, brick-and-mortar retail has reinvented itself in many segments and created shopping worlds instead of optimising products/m2. Unfortunately, this is not the case in eCommerce. Little differentiation (same assortment, same marketing channels, ...) and hope that through more bad traffic the turnover will come.
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Last but not least, >86% of people prefer humans to chatbots. Chatbots (even ChatGTP) are impersonal and lack sufficient training data to provide trustworthy and useful product advice. 
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Challenge

Today’s eCommerce and communication software is not fit for purpose:

• Standard eCommerce webshops don't excite and deliver curated buying experiences
• Duct-tape and spit solutions (e.g. Calendly, Zooom, Zendesk Chat) delivery crappy experiences with limited sales functionality
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Solution

AMAZD is a SaaS Guided Sales Suite that bridges the gap between offline and online sales experiences. It empowers B2C and B2B brands as well as merchants to go beyond the standard run-of-the-mill self-service model. They can finally engage, advise, excite, and sell to their customers with a personal touch, no matter where they are.
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AMAZD enables B2C & B2B sales teams to drive revenue proactively, flexibly and across multiple interactions via the AMAZD mobile and web App:

• Actively: Sales agents see live who is where on your website and can reach out to customers just as in a local retail store. They can fill baskets for customers in conversations and send them directly to check out with a click. So every interaction is a sales opportunity.
• Flexibly: Sales agents can chose and switch between text, audio and video calls. Conversations can take place both instantaneously and via scheduled appointments as well as from laptop, tablet and smartphone.
• Across multiple interactions: Customers in AMAZD are identified via name and email address. The channel is always open for both sides on your website without restrictions. You can therefore guide your customers in multiple steps along the entire purchase journey

AMAZD is deeply integrated with Shopware, Shopify and Magento, among others.

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Results

In contact via AMAZD, all interactions are recorded at the data level along the "intent to conversation to purchase" funnel, which is often difficult or even impossible with telephone or personal consultation.
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In addition, multiple personalised and branded contact points are created during the purchase decision - from initial inspiration to the conclusion of the sale, customers are repeatedly led to the brand's or retailer's website.
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Benefits for our customers are clear:

• Measurable sales effects through conversion rates of 15-47% and up to 113% higher average order values;
• Customer loyalty through demonstrated expertise as well as differentiating customer experience;
• Possibility to connect external experts to 1) expand consulting capacity and 2) generate additional leads