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Vogel’s Süße Werbe-Ideen produces & sells sweets as advertising materials for B2B customers across several European markets. Its direct sales approach focused on personal sales advice via email and phone, print catalogs, as well as product demonstrations on relevant industry fairs. Vogel’s inbound sales team drives revenue mostly without meeting its customers in person, so fast responses and personal contact are key.
Vogel’s customers face large purchase decisions as products are ordered in large quantities. Also advertising materials have a direct impact on brand perception. It’s therefore important to build trust and to show personality - especially since Vogel’s sells its products remotely.
Furthermore, selling advertisement materials is a seasonal business since Easter and Christmas are especially important times to drive revenue. It’s therefore critical to Vogel’s to be able to reactivate existing customers and previous prospects via personalized and branded touchpoints to trigger orders for their busy season.
Vogel’s objectives for customer engagement are clear:
Bring the in-store experience online. Just like in a physical store, consult one-on-one.
Online and offline prospects can now directly engage with Vogel’s sales teams to receive advice. Next to online triggers, QR codes are printed on business cards for industry fairs as well as on print catalogs. Once scanned, prospects directly connect with the right expert or team.
Some of the highlights of AMAZD’s solution for Vogel’s:
Bring the in-store experience online. Just like in a physical store, consult one-on-one.
AMAZD has become a central sales platform for Vogel’s. The company has replaced multiple tools that previously worked in isolation and which were used to mimic a coherent customer engagement platform.
Guided sales with AMAZD now helps Vogel’s inbound sales team to:
