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Videodata brings its expertise in professional video production equipment online

Situation

Videodata sells a wide range of professional equipment for commercial video productions and distributes via its own eCommerce shop based on Shopware as well as offline via its own retail. With almost 400 well-known manufacturers and over 14,000 products in the fields of audio, video, and broadcast, the company covers every request in the field of professional video production.

Challenge

To maintain high quality, Videodata employs trained media technicians with production experience as part of the company’s offline retail team. Videodata’s online customers, however, could not access the full product expertise of their retail team.

Videodata therefore has clear goals: 

  • offer quality online advice,
  • sell pro-actively in multi-step online buying journeys,
  • enhance utilization of retail store experts

Guided shopping via online advice on your website.

Bring the in-store experience online. Just like in a physical store, consult one-on-one.

Within the web widget, the customer can enjoy engaging conversations both in chat and via call. Different chat functions enable the exchange of messages, files, videos, pictures, and GIFs. Also, the customer can schedule a call with an expert at their own convenience. An overview of the expert's availabilities allows for seamless scheduling. Shortly before the call both parties can join.

Solution

AMAZD fully integrates with Videodata’s eCommerce backend system Shopware. Videodata’s sales team can therefore sell online, just as they do in their retail store: They can actively approach customers, add products to their carts and guide them to check out.

Videodata now leverages the expertise of its retail team online:

  • scheduled appointments with in-store experts
  • sales experts fill carts and guide customers to check out
  • extended reach beyond local retail
  • clear separation between sales and service requests

Guided shopping via online advice on your website.

Bring the in-store experience online. Just like in a physical store, consult one-on-one.

Within the web widget, the customer can enjoy engaging conversations both in chat and via call. Different chat functions enable the exchange of messages, files, videos, pictures, and GIFs. Also, the customer can schedule a call with an expert at their own convenience. An overview of the expert's availabilities allows for seamless scheduling. Shortly before the call both parties can join.

Results

Videodata upgraded its online customer experience with AMAZD. The retail team can now offer its sales expertise online, to explain products and sell actively, just as in a physical store.

AMAZD helps to drive sales:

  • Retail team’s sales expertise brought online: Videodata builds trust online, resulting in faster sales cycles 
  • Active sales approach online: Sales team fills carts and guides customers to check out, just as in a physical store
  • Online customer experience brought to a new level

Find the right use cases for your business

Learn more about our use cases and how you can create unique buying journeys that convert. Sell more and more often with the AMAZD guided sales suite.